Copy writing task 1
Hesti Ariska (13618143) ISA01 Basic persuasion techniques 1. Association .This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. The media message doesn’t make explicit claims that you’ll get these things; the association is implied. Associationcan be a very powerful technique. A good ad can create a strong emotional response and then associate that feeling with a brand (family = Coke, victory = Nike). This process is known as emotional transfer.Several of the persuasion techniques below, like Beautiful people, Warm & fuzzy, Symbols and Nostalgia,are specific types of association . The Reason is because association advertising techniques invite or call for something for mutual benefit. 2. bandwagon .many ads show lots of people using th...